Stand-up comedian Dario Vergassola acts as the testimonial of 28 new experiences provided by 28 members of the PDO Riviera Ligure EVO Protection Consortium “The trails of PDO Riviera Ligure EVO” complete an array of tastings, concerts, olive groves and mills visits, trekking and biking itineraries, educational activities and cultural events An event-packed weekend (18th-19th […]
The Riviera Ligure PDO oil with “Assaggia la Liguria” is on air at the Ferraris stadium
The “La Mia Liguria” brand on the Genoa CFC and U.C. Sampdoria. The PDO Riviera Ligure oil with Taste Liguria is on display at the Ferraris stadium. First appearance of the Liguria Region tourism promotion brand last night on Genoa and Sampdoria shirts at the Lanterna derby, while Spezia will debut with the new jersey […]
PDO Riviera Ligure EVO features among Liguria’s Food Ambassadors. Apps and food influencers to engage consumers
Regione Liguria launches the “Food Ambassador by Liguria” project to promote its three PDOs – basil EVO and wine as the assets of area marketing The “Food Ambassador by Liguria” format features a twofold soul – B2B and B2C. In fact, it is addressed to the players of the supply chain to increase their awareness […]
TerraAgir3. Liguria targets international market
TerrAgir3, a European project funded by the Italy-France Maritime Programme, showcases its outputs and aims at the creation of links between Liguria and USA (Washington DC) and Australia (Sydney). The expression of interest launched by Regione Liguria Region has already been joined by international leading tour operators: their objective is to market certified “Green & […]
LIGURIA: PDOs AND PGIs, A € 37-MILLION ECONOMIC IMPACT
The XVII Rapporto Ismea-Qualivita details figures of the Italian Geographical Indications sector The GI sector is on the growth (+28%). The province of Savona ranks 1st, followed by Imperia and La Spezia A € 37-million value at production, a 4.9% annual growth rate: the main figures regarding Ligurian PDO and PGI agri-food and wine production […]
In Sanremo also the Festival of flavors and typical Ligurian products. PDO Riviera Ligure oil at Palafiori
In 2020 the Palafiori hosted both Casa Sanremo and the Dopofestival, not to forget about about other TV shows. This meant relevant crowd attendance. On the 6th, the Roof Liguria hosted a B2B session – organized by the Agenzia di promozione turistica In Liguria – dedicated to the positive performances of tourism offer in Liguria. […]
The first edition of “Oliveti Aperti” promotes Ligurian olive growing traditions
President Toti and members of the regional council join tourists during activities promoted by the PDO Riviera Ligure EVO Protection Consortium Excellent attendance figures (mostly young people and foreign guests) for the first edition of “Oliveti Aperti”, the initiative planned by the PDO Riviera Ligure EVO Protection Consortium in collaboration with the Qualivita Foundation and […]
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