Whatever happened to Andrea Di Marco’s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia – Riviera Ligure EVO and Genoese Basil – was finally released in Diano Castello, just before the award ceremony of the “Premio Vermentino”. The video promotes the two regional […]
Basil, EVO and wines. PDOs and PGIs, the ambassadors of Liguria during the “Premio Vermentino”
PDO Genoese Basil, PDO Riviera Ligure Evo and PDO and PGI Ligurian wines promoted by the Enoteca Regionale once more joined forces on August 28th-29th in Diano Castello (IM) on occasion of the “Premio Vermentino 2020” through the “Assaggia la Liguria” promotional programme. On Saturday 29th the Teatro Concordia hosted the “Assaggia la Liguria show”, […]
New spot for DOP Riviera Ligure Extra Virgin Olive Oil and DOP Genoese Basil: the background
The backstory of the new video about PDO Riviera Ligure EVO and PDO Genoese Basil is summed up by a plunge, be it into the Ligurian Sea, EVO or basil. Friday, August 21st was the date of the release (online and on TV) of the new commercial signed by Andrea Di Marco, a true Genoese. […]
Agriculture: the Terragir 3 EU project supports the promotion of agriturismi, educational farms and ittiturismi
A few days ago, the Ligurian Regional Assessore (e.g. Councillor) for Agriculture, Stefano Mai, led the presentation of TerrAgir3, a European project aiming at the promotion of agriturismi, educational farms and ittiturismi and their offer of activities, experiences and typical products. “An important project to showcase the unique experiences Liguria has in store- explains Assessore […]
Olive tree blossoming in Liguria:a preview of the 2020 – 2021 season
Olive trees are in full blossom in Liguria, a wondrous sight (and a sign of good omen) to be enjoyed by local dwellers as well as by Italian visitors all along the region’s steep ascents. “Olive tree flowers are not showy, and most people may not notice them. However, this is not the case of […]
VA.BENE: “GIs, pillars of the Mediterranean Diet” study just released
Highlighting the nutritional and nutraceutical value of Italian GIs has been scientifically The aim of the “VA.BENE – DOP IGP Valore Benessere” survey is twofold: the certification of the role of the PDO PGI sector with a view to wellbeing, as well as the provision of research and communication guidelines. The first in-depth study […]
LIGURIA: PDOs AND PGIs, A € 37-MILLION ECONOMIC IMPACT
The XVII Rapporto Ismea-Qualivita details figures of the Italian Geographical Indications sector The GI sector is on the growth (+28%). The province of Savona ranks 1st, followed by Imperia and La Spezia A € 37-million value at production, a 4.9% annual growth rate: the main figures regarding Ligurian PDO and PGI agri-food and wine production […]
