AL PREMIO VERMENTINO UNA PIAZZA “ESPERIENZIALE” CON LA CULTURA E LE ATTIVITA’ EMOZIONALI ATTORNO AI PRODOTTI TIPICI DEL TERRITORIO CON “ASSAGGIA LA LIGURIA”

AL PREMIO VERMENTINO UNA PIAZZA “ESPERIENZIALE” CON LA CULTURA E LE ATTIVITA’ EMOZIONALI ATTORNO AI PRODOTTI TIPICI DEL TERRITORIO CON “ASSAGGIA LA LIGURIA” Durante il Premio Vermentino a Diano Castello tornano protagonisti i prodotti tipici della Liguria con le esperienze culturali ed emozionali del programma promozionale “Assaggia la Liguria” dedicato alle indicazioni geografiche Basilico Genovese […]

The new spot of DOP Riviera Ligure Oil and DOP Genoese Basil … together

Whatever happened to Andrea Di Marco’s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia – Riviera Ligure EVO and Genoese Basil – was finally released in Diano Castello, just before the award ceremony of the “Premio Vermentino”. The video promotes the two regional […]

Basil, EVO and wines. PDOs and PGIs, the ambassadors of Liguria during the “Premio Vermentino”

PDO Genoese Basil, PDO Riviera Ligure Evo and PDO and PGI Ligurian wines promoted by the Enoteca Regionale once more joined forces on August 28th-29th in Diano Castello (IM) on occasion of the “Premio Vermentino 2020” through the “Assaggia la Liguria” promotional programme. On Saturday 29th the Teatro Concordia hosted the “Assaggia la Liguria show”, […]

New spot for DOP Riviera Ligure Extra Virgin Olive Oil and DOP Genoese Basil: the background

The backstory of the new video about PDO Riviera Ligure EVO and PDO Genoese Basil is summed up by a plunge, be it into the Ligurian Sea, EVO or basil. Friday, August 21st was the date of the release (online and on TV) of the new commercial signed by Andrea Di Marco, a true Genoese. […]

LIGURIA: PDOs AND PGIs, A € 37-MILLION ECONOMIC IMPACT

The XVII Rapporto Ismea-Qualivita details figures of the Italian Geographical Indications sector The GI sector is on the growth (+28%). The province of Savona ranks 1st, followed by Imperia and La Spezia A € 37-million value at production, a 4.9% annual growth rate: the main figures regarding Ligurian PDO and PGI agri-food and wine production […]

The Food Festival of Journalism: PDO Riviera Ligure EVO, the protagonist of “made in Liguria”

On February 20th-22nd the Agenzia di promozione turistica “In Liguria” and the Genoa Chamber of Commerce attended the Festival del Giornalismo Alimentare (Food Festival of Journalism) in Turin, crowded by hundreds of professionals of food communication. Participation fits in the frame of “Made in Liguria promotion, the objective of Regione Liguria and Agenzia “In Liguria […]

Scent of Liguria in Portovenere: flavour and territory in Eastern Liguria

Promised, done. “Scent of Liguria”, the event in Genoa which was postponed a few weeks ago due to severe weather warnings took place at the Palmaria Restaurant of the Grand Hotel Portovenere on October 26th. “Investigation, entertainment, tasting”: the subtitle hints to the experiential dimensions of the initiative. The event included “Oil School”, a tasting […]