Whatever happened to Andrea Di Marco’s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia – Riviera Ligure EVO and Genoese Basil – was finally released in Diano Castello, just before the award ceremony of the “Premio Vermentino”. The video promotes the two regional excellences on international markets through the use of unique images, a whirlwind of shootings featuring skyscrapers, pubs, sky, land and sea. Joy for the eyes of foreigners and the hearts of locals, who enjoy Liguria’s thousand-colour palette. Our London friend ends a bad day at work with a plunge into oil and basil, not to forget about the Mediterranean Sea. Andrea Di Marco laughs, as he knows that the “foreigner” will forever be hooked on Ligurian PDO EVO and basil. “After seeing this commercial we hope that many foreigners will try Ligurian flavours and scents – underlined Carlo Siffredi, president of the PDO Riviera Ligure Protection Consortium and Mario Anfossi, president of PDO Genoese Basil Protection Consortium. G.I. Ligurian products such as EVO and basil act as ambassadors of the region and represent agricultural, moral and cultural values”. Presented to stakeholders from the public and private sectors on occasion of the “Premio Vermentino”, the video is part of a promotional campaign carried out by the two Ligurian PDOs and funded by MIPAAF (i.e. Italian Ministry of Agricultural, Food and Forestry Policies).
Whatever happened to Andrea Di Marco’s London friend? Time to find out! The complete version of the commercial created by the two Ligurian PDO Protection Consortia – Riviera Ligure EVO and Genoese Basil – was finally released in Diano Castello, just before the award ceremony of the “Premio Vermentino”. The video promotes the two regional excellences on international markets through the use of unique images, a whirlwind of shootings featuring skyscrapers, pubs, sky, land and sea. Joy for the eyes of foreigners and the hearts of locals, who enjoy Liguria’s thousand-colour palette. Our London friend ends a bad day at work with a plunge into oil and basil, not to forget about the Mediterranean Sea. Andrea Di Marco laughs, as he knows that the “foreigner” will forever be hooked on Ligurian PDO EVO and basil. “After seeing this commercial we hope that many foreigners will try Ligurian flavours and scents – underlined Carlo Siffredi, president of the PDO Riviera Ligure Protection Consortium and Mario Anfossi, president of PDO Genoese Basil Protection Consortium. G.I. Ligurian products such as EVO and basil act as ambassadors of the region and represent agricultural, moral and cultural values”. Presented to stakeholders from the public and private sectors on occasion of the “Premio Vermentino”, the video is part of a promotional campaign carried out by the two Ligurian PDOs and funded by MIPAAF (i.e. Italian Ministry of Agricultural, Food and Forestry Policies).
https://www.youtube.com/watch?v=pjRlUfWISGc
