The DOP Riviera Ligure Olive Oil Protection Consortium, as part of its various activities to increase knowledge by providing information about the characteristics of DOP Riviera Ligure Extra-Virgin Olive Oil, has produced an informational billboard that identifies the production area for protected designation of origin Riviera Ligure Olive Oil.
The billboards, which bear the trademark and a photograph evoking the olive harvest, were sent free to 58 Ligurian municipalities.
The municipalities most sensitive to this important product, DOP Riviera Extra-Virgin Olive Oil, have partnered with the Consortium by installing the billboards offered.
The initiative was developed as part of the Rural Development Programme.