“Assaggia la Liguria” at BOOT 2020 (Dusseldorf)

On occasion of the Dusseldorf Boat Show  Ligurian marinas and the regional PDO agricultural network products joined forces for the promotion of the territory.

During BOOT 2020, five tourist facilities of excellence ( Marina di Loano, Marina Genova, Marina Porto Antico, Marina Molo Vecchio, and Porto Lotti) brought  2,400 berths into the very heart of Europe through the “Liguria for Yachting” initiative.

Thanks to “Assaggia la Liguria,” the official kermesse of PDO regional products, the stand was animated by the storytelling of the three symbols of our region: PDO Genoese Basil, PDO Riviera Ligure EVO and PDO Ligurian Wines.

The stand of “Liguria for Yachting “ hosted  shows and tasting workshop as well as an Infopoint.

For 3 days  visitors discovered initiatives such  the Pass-Port Experience (a cruise in the Ligurian Riviera with “first-class” welcoming and services and exceptional. mooring offers  in the five network ports) – as well as demos on the art of mortar pesto making, PDO Genoese Basil only, and guided tastings of PDO  Riviera Ligure EVO (with its three geographic sub mentions) and Ligurian PDO wines, complete with the best matching and cooking advice.