The olive grove of the Riviera Ligure: from the soil to the dining table

The DOP Riviera Ligure Extra-Virgin Olive Oil Protection Consortium becomes a farmer. Or rather, an olive grower. To prove that it is not enough to protect, but that you need to know how to produce and communicate. In other words, the Consortium takes on the role of an olive grower and in full transparency makes the entire […]

Italian Ministry of Agricultural, Food and Forestry Policies

Rome, 30.05.14 Dear President, It’s with great pleasure that I write to you to tell you that on Wednesday the 4th June the institutional campaign “#iomangioitaliano” (“I eat Italian”), starring the national football team and its coach Cesare Prandelli, will be launched. Thanks to the collaboration of Figc we are able to combine the two […]

PDO Riviera Ligure Extra-Virgin Olive Oil now starring in cosmetics: another way of “being PDO olive oil”

Identity and connection to the land combined with well-being and pleasure under the banner of PDO Riviera Ligure Extra-Virgin Olive Oil. In this case we’re not talking about rewarding pleasures of the table. PDO Ligurian olive oil has many characteristics and resources. This is why the new plan for the Mediterranean brand, “Terrazze di Liguria” […]

The Italian Ministry of Agriculture, Google and Unioncamere for the digitalisation of Italian excellence

Thanks to the collaboration with the Italian Ministry of Agriculture, Food and Forestry Policies and Unioncamere a Google platform is born, showcasing the excellence of the Made in Italy online, and the PDO Riviera Ligure Extra-Virgin Olive Oil Protection Consortium is on it. It is easy to talk about Italian excellences but it’s a long […]

PDO and PGI on the web, new tools for protecting and promoting excellent Italian products

At CIBUS, in Parma, a Memorandum of Understanding was signed by MIPAAF, AICIG and eBay   PARMA – 7 MAY 2014   Today, a Memorandum of Understanding for the protection and promotion of PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) agro-food products on the eBay online platform. The agreement was signed between […]

PDO Riviera Ligure Oil for winners of “Hospitality Professional of Year 2014”

Thanks to the collaboration with the Savona Chef Association, the PDO Riviera Ligure extra-virgin olive oil will accompany the creations of the Chefs coming from all over Italy to gather in Spotorno from the 13th to the 15th April. The show that will be held at the Hotel Tirreno in Spotorno, will bring together around […]

Real Parmesan Cheese and Geographical Indications

There are two differences between a trademark and a geographical indication. Although both perform similar functions, we need both. Brian M. Carney’s “What’s More American Than Parmesan Cheese?” (op-ed, March 25) mocks geographical indications (GI). He suggests that we don’t need GI because consumer protection and product identification can be better served by trademarks. You […]